Business cards are an inevitable part of any business that is intended to succeed and be great. Whether it is a starting business that you intend to market and make known to the world or it is an already established one that you wish to advertise, then you definitely need to have business cards.
There are many reasons why we need business cards today. First, this is a very personal way of passing on your contact; it is easier for someone to trust what you do when you hand them your card than when they see you advertising your business online. Second, using these cards serves as a very effective tool for direct marketing. Third, it is a great way of giving someone the first impression of what you do; this is why you should have the best designed cards. Business cards also gets other people to indirectly do the marketing for you; if one is asked about the card you gave them, they will pass on the information you told them to others hence helping build your brand. Having business cards earns you many deals and can help you get partners, for example if you are at a corporates’ cocktail and someone asks for your contact you do not need to start fumbling to get a pen, you simply get a card from your pocket and hand it to them- this shows that you are well organized and ready to do business.
There are various designs for business cards; whatever design you choose should be able to reflect the identity that you want your business to have.This is why you need a great designer to help you choose the most appropriate design that will pass the correct message about what you do. There are five most common designs used all over the world
- The classic card which is the standard format that still captures all the information you need without having to include so much
- The one with the wild format which is quite interesting.It involves all sorts of creativity like designing a folded format that opens into a brochure.Some are just small cards in various shapes of just about anything
- The social networker’s card which reflects the way of communication of the owner.Some may exclude traditional means of communication the phone number or one’s address.These include social network contacts such as twitter handle or e-mail addresses.
- The gadget cards that are not so easy to make but are beautiful once made.The cards can be folded to be transformed into something like a keyboard or any other gadget.
- The typographic cards: Yes,all the cards above are typographic but these ones specifically use typography for their cool look.
A well designed card helps to set your business apart from any other. It has a simple layout that is able to capture anyone’s attention. It is able to include all the necessary contact information and it communicates in a way that encourages people to come to you.
